Mondelez International Appoints New Chief Marketing Officer
Mondelez International, the global snacking group with a portfolio that includes nine iconic brands that each generates more than $1 billion in revenues, has named Dana Anderson (pictured) as Senior Vice President and Chief Marketing Officer.
In this position, Dana Anderson will be accountable for the company’s global portfolio of advertising, media and marketing partners and oversee the teams responsible for agency relations, brand equity, brand strategy, marketing capabilities, media and digital for the company’s global and regional power brands
“Dana is the ideal leader to be our new Chief Marketing Officer. As our work for brands like Oreo, belVita and Cadbury demonstrates, she is constantly pushing the boundaries to create breakthrough marketing and engage with consumers in new ways,” says Chief Growth officer Mark Clouse. “Her deep consumer understanding and strategic approach will be invaluable as we further focus on delivering fearless and innovative marketing programs that span multiple marketing and media channels and cutting-edge technologies.”
Dana Anderson is a 25-year advertising veteran. She was named to her previous position of SVP Marketing Communication and Strategy when Mondelez International was created in 2012, having held the same role when she joined Kraft Foods in 2009. Prior to that, she served as President and CEO at DDB Chicago. She started her career at Young & Rubicam and then moved to J Walter Thompson.
