Molson Coors Unveils New Corporate Logo and Identity
Molson Coors has adopted a new corporate identity – Molson Coors Beverage Company – and unveiled a modern and contemporary look designed to balance the heritage of the Molson and Coors names while signalling the company’s future will extend beyond the beer aisle. The new logo and identity has been launched across the company’s digital platforms, including its website, news blog and social media channels.
The change comes in the wake of a corporate restructuring and revitalization plan that included the consolidation of business units and the reorganization of its North American office locations. The company officially changed its name to Molson Coors Beverage Company on January 1st.
“Our logo is a celebration of the new look and direction of Molson Coors Beverage Company,” says CEO Gavin Hattersley. “Designed to give equal prominence to both Molson and Coors, the new logo also pays homage to the company’s former US unit, MillerCoors, by carrying over an evolved pint glass. It also includes ‘Beverage Company’, an important distinction that speaks volumes about who we are and what is possible for our business, signalling to our employees, our customers, investors and others that we are serious about growing beyond beer.”
He adds: “We will continue to compete and win on the foundation of our great beers, but the reality is our future will expand beyond that.”
With the introduction of a new identity, the company is phasing out its MillerCoors name in the US.
