FDBusiness.com

Rexam Beverage Can has teamed up with Mixed Ape Drinks to produce a new range of “ready-to-enjoy” premixed cocktails. Packaged in Rexam’s 250ml Fusion aluminium bottle, the cocktails are ideal for all social occasions, targeting a young, dynamic, trend-conscious audience.

Mixed Ape has positioned its cocktails as “ready to enjoy”, not just “ready to drink”, and to create a unique product that stood out from other pre-mixed drinks, Mixed Ape needed a package that perfectly enhanced the cocktail inside and allowed the drink to be enjoyed straight from the bottle.

René Uerlings, Founder of Mixed Ape Drinks, commented: “We feel that the design of the bottle and the drink inside complement one another perfectly. One of the benefits of the Fusion bottle is that they are lightweight and shatterproof, making them safe and easy to transport whilst being ideal for serving at all drinking occasions.”

The cocktails are made using high quality, natural ingredients combined with premium spirits. Mixed Ape chose a resealable ROPP closure for its bottle, which keeps the beverage inside fresh and ready to drink, adding to the enjoyment of on-the-go consumption.

Kym Hamer, Marketing Manager New Product Development at Rexam added: “One of the things that attracted Mixed Ape to the Fusion bottle was its aesthetic qualities. Mixed Ape already had a really strong image and the 360o branding capability of the bottle, combined with our High Definition Illustration Impact printing technique, offered superior graphic capability to enhance the brand’s design to its full potential. Ensuring on-shelf impact at the point of sale is vital for a new brand like Mixed Ape, and the Fusion bottle helps highlight all of the great qualities of the product.”

Mixed Ape is now available across Europe in countries including Austria, Germany, England, Belgium, Luxembourg, Malta and the Netherlands.