FDBusiness.com

Mintel has announced its expansion into consumer research and trends in Poland and the appointment of two key lead analysts for the region as Honorata Jarocka and Regina Maiseviciute join Mintel’s wider global food and drink expert analyst team. Both analysts join Mintel with extensive professional consumer research backgrounds, including most recently Euromonitor.

Honorata Jarocka joins Mintel as Food and Drink Analyst – Poland. Her focus area is food categories with a particular interest in health and wellness trends as well as product innovations. With almost a decade of previous experience in market research, Honorata has analysed various sectors in Poland, including packaged food, retailing, beauty and personal care, home care, tissue and hygiene; consumer health, tobacco, pet food and pet care products.

Beyond her market research expertise, Honorata has also engaged in marketing and promotional activities, while working for such prominent players in Poland like LPP and Oceanic as well as advertising agency Tequila\BTL Group (now Tequila\Polska).

Regina Maiseviciute joins Mintel as Food and Drink Analyst – Poland. Her role encompasses tracking new innovation, consumer trends and market development activity in Poland. Regina brings over 10 years of experience working in leading market research and strategic analysis agencies, where she has provided insights and strategic recommendations to leading global FMCG organisations and packaging manufacturers, retailers and governmental bodies within Eastern Europe and also globally.

Regina’s fluency in English, Polish, Lithuanian and Russian allows her to have direct and uninterrupted communication and understanding of local flavours and trends. She also has extensive experience conducting both qualitative and quantitative research and holds a Masters degree in Sociology from Vilnius University.