Mini mozzarellas in a fresh new look: Weidenhammer packages Goldsteig Bambini Mozzarella
In early August 2012, cheese maker Goldsteig started selling its Bambini Mozzarella product in a stay-fresh cup manufactured by Weidenhammer Plastic Packaging (WPP), the plastics division of the Weidenhammer Packaging Group (WPG). What makes the oval-shaped packaging special is the seamless In-Mould Labelling (IML) produced in one simple step. Unlike conventional IML packaging, the cup has a soft contoured underside with the label covering the entire surface. This was previously only possible with thermoform containers and sleeve labelling. Trade show visitors had the chance to see this innovative packaging solution at the Weidenhammer display at this year’s FachPack (Hall 5, Stand 345).
Two years ago, Goldsteig, Germany’s leading mozzarella manufacturer, decided to strengthen its brand and repackage its Bambini Mozzarella product. The company found the perfect partner in Weidenhammer. Together they developed a high-quality plastic cup that has proven to be the ideal packaging for the cheese product. This packaging combines an appetizing appearance with a pleasant look & feel. Ideal for quick-and-easy salads, the mini mozzarellas in a new look arrived on supermarket shelves in early August. Consumers can choose from classic and light varieties.
Small cup, big impact.
