FDBusiness.com

”We appointed McCann on Deep RiverRock because they harnessed the inherent benefit of the brand in a creative communication which will re-define Deep RiverRock in 2013 and beyond,” said Alina Uí Chaollaí, marketing manager, water brands, island of Ireland, Coca-Cola HBC Ireland.”As the No 1 water brand on the Island of Ireland, Deep RiverRock’s creative future could only be entrusted to an agency that understood its past successes and had the vision to unlock its future potential.”McCann demonstrated this vision and I am confident that they will act as fierce custodians of the brand’s identity, ensuring that all Deep RiverRock communications work in synergy to optimise consumer engagement.”Orlaith Blaney, CEO, McCann Dublin added: ”The Irish water category has many challenges but we plan to overcome these and win the battle for customers by creating a compelling message that continues to engage Deep RiverRock customers in a very competitive drinks sector.”The addition of Deep RiverRock to our agency brand portfolio is fantastic and gives us an opportunity to demonstrate the power of this agencies philosophy – ‘Truth Well Told’ – to find the truth about brands and amplify it bravely and creatively.”