Martin Riley joins Nude Brand Creation from CMO role at Pernod Ricard
Joins Nude Brand Creation: Martin Riley
London, UK
Nude Brand Creation today announces the appointment of Martin Riley as its first non-executive director. Riley joins the design and branding agency from Pernod Ricard, where he served as Chief Marketing Officer until December 2014.
Strategic drinks sector insight
“This is exciting news, not just for our agency, but for the drinks industry as a whole,” says Bernard Gormley, Director, Nude Brand Creation. “Over the years Nude has built a reputation for award-winning and commercially-effective design, primarily for premium and luxury brands that have international reach. This new appointment will add a fresh dimension for our clients – it will give them access to Martin’s strategic expertise, gained over a long, distinguished career across multiple markets.”
Riley has been a client of Nude for more than ten years. His association with Gormley goes back many years to when Riley was Marketing Manager for Sandeman Ports. Riley was President of the World Federation of Advertisers until March 2015 and has recently been named as the Grand Rectifier of the Gin Guild.
Design matters
“Design is the single most important element in drinks marketing, says Riley. “It is the one aspect that can create a direct relationship between a brand and a customer. Over the years of working with Nude I have been continually impressed by the time, care and attention they lavish on a project, understanding a brand’s true story and then expressing it in a way that stands out.”
He adds: “The four founders are all very hands-on, and this produces results. We see these results in client relationships that endure, in brand and packaging design that succeeds, and in work that wins award after award.”
Gormley concludes: “Our goal is simple: deliver a consistent and quality ethos and retain our clear focus on helping clients build their brands and achieve commercial results. Martin Riley will play a pivotal role in helping us achieve that. He will also help more clients discover what we at Nude can do for their brands.”
About Nude Brand Creation
Nude Brand Creation is a branding and design consultancy. Based in Old Street, London, it was born in 2003 out of a desire to do things differently.
Nude is independent and proud of it. The partners who run the business are very hands-on, you get what you see – delivering what’s right, creating great work.
Nude digs deep into the heart of a brand, to lay bare its strengths and uncover its true potential.
Nude specialises in the prestige sectors including drinks and personal care, and is proud to include Pernod Ricard, Grupo Campari, SAB Miller and JTI among its clients.
