FDBusiness.com

Marks & Spencer has launched Simply M&S, a range of 800 everyday food products and store cupboard staples that offer M&S quality at value price. Designed so that customers can do even more of their weekly shopping at M&S, the new range is part of the retailer’s food strategy to offer customers more choice – whether they are shopping for speciality or everyday food.

Complementing M&S’s leading position on innovation and newness, the range brings 800 new and current lines – including fresh meat, fruit and vegetables, eggs, milk and store cupboard ingredients – together under one, easy to recognise label. Hundreds of prices have been lowered and many new products added. Prices will be independently checked by Brandview.co.uk every week to ensure that Simply M&S products are competitively priced.

There is no compromise on M&S quality or sourcing standards. For example all eggs are free range, all sausages and bacon are British and all tea and coffee Fairtrade.

“M&S customers come to us for great quality food they can trust – whether shopping for special occasions or for every day eating. We will continue to focus on delivering this through innovation and newness and also offering great value,” says John Dixon, executive director of food at M&S. “Simply M&S helps us to achieve just this – and increases choice for our customers across everyday food products. It complements our existing ranges and highlights the superb quality and value of M&S Food under one clear brand.”

Simply M&S packaging is easy to identify, with most of it being transparent to highlight the quality of the products and the design is themed around shopping list style labelling. An extensive marketing campaign using the strapline ‘M&S quality now at prices you’ll love’ will support the brand and includes TV advertising.