FDBusiness.com

Burton’s Biscuits has rebranded its Lyons range of biscuits with the help of design agency

The company has refreshed the brand’s look, mixing its heritage with the modern day family. The brand proposition, according to LFH, focuses on “putting the home at the heart of the brand”.

LFH design director, Sharon Kitsell said: “The Lyons Corner House was a national institution. However, it was time for Lyons to leverage its wonderful history and heritage by engaging with today’s consumer.”

Stuart Wilson, chief marketing officer at Burton’s added: “LFH fundamentally understood the roots of the Lyons brand and successfully managed to bring it into the 21^st century.

“The notion of the Great British Welcome is a really appropriate fit for consumers celebrating their heritage of a good value favourite biscuit with a cuppa. LFH has managed to achieve the perfect convergence of the right brand to the right market at the right time.”