FDBusiness.com

Lovemore Free From Foods has scooped the top gong at the South Wales Chamber of Commerce Welsh Business Awards and was named ‘Winner of Winners’. After securing the ‘Success Through Overseas Trade’ title for the second consecutive year, the dedicated gluten and wheat free company beat off strong competition to win the overall award for best business in Wales.

The Welsh Business Awards showcase the very best of Welsh businesses and recognise the contribution they make in driving the economy forward.

Lovemore Foods’ creator Welsh Hills Bakery is one of the very few world class dedicated gluten, dairy and wheat free production facilities in the UK. 20% of the company’s total sales comes from its export business and award judges praised them for the links built across the globe including America, Australia, Spain, Norway, Sweden, Portugal, Republic of Ireland, Hungary, the Middle East, the Netherlands, Malta, Finland, France and Germany. Following an invitation by the China-Britain Business Council, Lovemore recently attended ‘Wales Week’ in Wuhan, which introduced the company to the Chinese market. Discussions have also begun with a Japanese retailer, and Lovemore looks set to begin exporting to the East Asian countries in 2017.

Lovemore also supplies Spanish airline, Vueling, and Tesco Europe with its free from baked goods, and is set to appear on a national Morrisons TV advert in the UK later in the year.

The complete Lovemore range includes shortbreads, cookies, pies, tarts and slices which, with dedicated new product development and onsite testing facilities, are produced to taste exactly like the ‘real thing’.

CAPTION:

Paul Haines and Julian Cruttenden of Lovemore.