FDBusiness.com

Linerless pressure-sensitive labels are enjoying a resurgence of interest today in a packaging marketplace that is characterized by cost and environmental pressures.   The publication of The Linerless Label Market 2013 by specialist market researchers AWA Alexander Watson Associates – an updated second edition of their market overview – is therefore timely.   

Benefits across the value chain

Says Jackie Marolda, Vice President and Senior Consultant at AWA Alexander Watson Associates:  ‘While linerless labels remain a small part of the overall label and product decoration industry, cost and environmental pressures on prime labeling applications and growth in hand-held variable information label printers will certainly drive additional applications. Opportunities exist throughout the value chain for suppliers of adhesives and facestocks, as well as converters and end users, to capitalize on this emerging sustainable labeling method.’

Eliminating the costs and waste/recycling issues related to label release liner, linerless labels nevertheless demand a different approach to coating, conversion, and application, and The Linerless Label Market 2013, a new addition to AWA’s concise AWAreness™ Reports series, provides a focused insight into the current technology platform in the context of its historical perspective and of the pressure-sensitive label market as a whole.   It examines the expanding market segments where linerless labels are successfully used today, and assesses market demand, drivers, and emerging trends as well as issues and challenges for converters and users.   The report concludes with a review of extant technology and a directory of solutions providers, thus providing a readily-accessible market assessment for manufacturers, raw material suppliers, converters, and label users interested in the technology.