FDBusiness.com

To help retailers capitalise on the extra sales opportunities at Halloween, McVitie’s Cake Company, part of United Biscuits UK, is launching two seasonal limited edition variants, McVitie’s Jaffa Cakes Lemon and Slime Cake Bars and Jaffa Cakes Spooky Mini Rolls.

Available to buy in a packs of five Cake Bars with an MRRP of £1.49, the new Limited Edition Jaffa Cake Lemon and Slime Cakes Bars are designed to appeal to the whole family, especially for social occasions leading up to and during the Halloween period.   Capitalising on the success of last year’s Lemon & Slime Jaffa Cakes, the vibrant packaging design includes pumpkins, spider’s webs and bats to enhance the ghoulish theme and spooky jokes on the reverse, which can be shared at Halloween parties.

McVitie’s Jaffa Cakes Spooky Mini Rolls will be returning to shelves this autumn, thanks to their popularity over the last two years. Available in a ghoulish blend of dark crackly chocolate and light sponge with a scarily zingy orange centre, the individually wrapped cakes will be available for retailers in packs of six at an MRRP of £1.49.

McVitie’s Cake CompanyMike Benton, Marketing Controller at McVitie’s Cake Company commented: “The £50m McVitie’s Jaffa Cakes brand lends itself well to seasonal limited editions and this year we decided to have a different take on last year’s popular Lemon and Slime flavoured Jaffa Cakes and the UK’s number one cake bar, with the Jaffa Cakes Lemon & Slime Cake Bars.

“The striking packaging on the Spooky Mini Rolls format will really stand out on shelf for retailers at this key sales period. Not only will the variants add excitement to UBUK’s existing sweet biscuits and cakes range, but retailers can also include it within dedicated Halloween fixtures, helping to provide further incremental sales and profits.”