FDBusiness.com

Herbal liqueur brand Jägermeister has unveiled a new range of limited edition bottles, which have been manufactured at Ardagh Group’s glass factory in Nienburg, Germany.

Part of the 0.7l Jägermeister square bottle range, the new collection comprises 800,000 bottles in 18 different screen printed versions.

Print and coating specialist PSL Hehlen is also involved in the project.

Jägermeister purchasing and materials management head Carsten Doliwa said: “We are delighted with the end result of this latest packaging innovation for our brand using directly printed decoration.

“Our close cooperation and teamwork with Ardagh and PSL Hehlenon this complex process was crucial.”

The new printed versions include the flags of nations that took part in the 2016 European Football Championships in France, and will be only be sold in those countries.

The company noted that highly pigmented and customised organic UV inks have been used to screen-print the flags directly onto the surface of the square green bottles.

Designed to have a good shelf presence, the newly launched bottles also feature a glossy surface and sharp edges.

Last month, Ardagh launched a range of 187ml wine bottles to meet the growing demand for wine miniatures.

The company offers 150 standard wine bottle designs in a range of more than 12 different colours.