Lidl Ireland and Kerry Dairy Ireland formulate €2 million supply deal as Irish brands launch new infant nutrition range
September 23
11:00
2024
Discount retailer Lidl has announced a new strategic partnership with Irish food giant Kerry Dairy Ireland, an international leader in dairy innovation and sustainability, to develop a brand-new infant formula range under the retailer’s private label.
Kerry Dairy Ireland has been a longstanding partner to Lidl Ireland for more than two decades and this latest collaboration represents a new supply deal worth €2 million between the Irish brands.
With a 50-year history of innovation and expertise in the creation of healthier, tastier and more sustainable products, Kerry Dairy Ireland blends science and nutrition expertise to pioneer food solutions that are nourishing and sustainable. Lidl Ireland has expanded its partnership with Kerry Dairy Ireland to develop its first own-brand infant formula range, offering greater choice to parents.
The range is manufactured at Kerry Dairy Ireland’s site in Charleville, County Cork. Suitable for both combination with breastfeeding and bottle-fed only babies, Lidl’s infant formula range is available now in Lidl’s 223 stores across the island of Ireland.
Commenting on the new supply deal, Tim Gault (pictured left), Commercial Director, Kerry Dairy Ireland, said: “Kerry Dairy Ireland has been a strategic partner and supplier to Lidl Ireland for over 20 years and we’re proud to continue building on this partnership and working with the Lidl team to collaboratively deliver sustainable, innovative solutions with the expertise of our teams across research and development, consumer insights, food safety and manufacturing.
“As a world leader in sustainable nutrition, and as a household Irish brand, we’re delighted to work with Lidl to expertly develop this new product range. We’re also thrilled to secure a €2 million annual supply deal to bring the range to Lidl shoppers across the island of Ireland through Lidl’s extensive store network.”
Kevin Duffy (pictured right), Chief Commercial Officer, Lidl Ireland & Northern Ireland, said: “At LidI we pride ourselves on providing quality products at market leading value and we’re trusted by millions of customers every week who choose to shop with us. We’re very proud to launch our first own brand infant formula range and to do this in conjunction with our valued partner Kerry Dairy Ireland.
“We know that cost is a significant challenge for many parents choosing to include formula within their baby’s feeding routine. That’s why Lidl has developed its own-brand infant formula range, to offer parents greater choice and accessibility to infant milk and follow on milk at market-leading value.”
Earlier this year, Lidl Ireland released its latest Supplier & Business Partner Impact Report which found that more than €1.6 billion worth of goods and services was procured from Irish suppliers and business partners by the retailer in 2023. A total of €1.1 billion worth of goods was procured from the Irish agri-food industry, with €800 million staying within Lidl Ireland’s operations to be sold through its local store network and more than €300 million exported internationally through Lidl’s expansive network of stores showcasing the best of Irish produce on the global stage.
