Lemonade firm puts drinks in beverage cans for the first time
Lemonade brand Valensina has put is Saft-Limonade drink in a beverage can for the first time with help from Ball Packaging Europe.
Its citrus fruit flavours of orange and lemon will be filled in 33-cl beverage cans. According to Ball, the cans are eye-catchers, due to their slim form and colourful and “striking design”.
In a statement, Ball said that the combination of a high-quality product and modern package, Valensina appeals particularly to the fastidious target group of well-funded young adults.
“We have put a lot of work into analysing the potential expansion fields of our Valensina brand over the past few months,” said Valensina managing director Tino Mocken. “We are confident that the Valensina Saft-Limonade No1, combined with the beverage can, will delight quality-conscious and epicurean young adults and considerably expand the attractiveness of the premium lemonade category in the retail segment.”
