KP Snacks to Acquire Popchips
KP Snacks, part of the Intersnack Group, has agreed to acquire Popchips Ltd, which owns and operates the Popchips brand for the UK and Europe, for an undisclosed sum. Popchips, the fastest growing brand in the UK, is a subsidiary of parent company Popchips Inc, which will continue to own and operate the brand in North America and other international markets.
“Popchips is a fantastic addition to the KP business and, coming hot on the heels of our recent Tyrrells acquisition, we believe it significantly strengthens our permissible and better for you propositions, enabling us to offer customers and consumers snacks for every occasion,” says Mark Thorpe, chief executive of KP Snacks. “The deal brings together the fastest growing snack brand in the UK market and the fastest growing scale snacks manufacturer.”
Will Bowler, managing director of Popchips Europe, says: “We are really excited to be joining the KP Snacks portfolio and the Intersnack Group. With their deep expertise and support, KP Snacks will help us build on our strong momentum as we expand the Popchips brand further in the UK and throughout Europe.”
