FDBusiness.com

Knorr, has launched its first ever Red and White Wine Stock Pots designed to bring depth and flavour to dishes without consumers having to buy or open a bottle of wine. The red wine variant offers a ‘full bodied’ taste, whilst the white wine variant is ‘fresh and crisp’.

With red and white wine stocks becoming the two fastest-growing variants in the category, this new launch is designed to offer shoppers a superior offering from a renowned brand. Each stock pot contains the equivalent of half a glass of wine and includes sustainably sourced herbs^[1]. Thanks to their portion sizes, the Knorr Wine Stock Pots take the guesswork out of how much wine to use in a recipe.

Wine features in a wide variety of meals that are made daily in Ireland, including Spaghetti Bolognese and Risotto. Recent consumer trends reveal that 65% of stock users already add wine pots to their dishes to enhance the flavour. This new product is incremental to category growth while delivering superior taste for consumers. As such, each SKU features a recipe for these dishes on the back of the pack. An easy-to-follow Spaghetti Bolognese recipe is on the Knorr Red Wine Stock Pot pack and a Chicken Risotto recipe in on the Knorr White Wine Stock Pot pack.

The launch will be supported with a 360 degree advertising campaign across TV, Video on Demand, OOH, Social and in-store.

Aoife McCarthy, Senior Brand Manager Nutrition, Unilever Ireland, said: “With our new Red and White Wine Stock Pots, we’ve made it easier than ever for home cooks to infuse their dishes with the rich, nuanced flavours of wine, without the need to open a bottle. Whether it’s a hearty Bolognese or a creamy risotto, with the favour of half a glass of wine in each pot these stock pots are designed to enhance the depth and complexity of your cooking turning an everyday meal into something special.

“We know our consumers value taste, quality and convenience above all else, and the new Knorr Red & White Wine Stock Pots deliver on all fronts. As always, Knorr remains committed to delivering top-tier quality, convenience and most importantly flavour to dishes around Ireland, and this launch is a perfect reflection of that commitment. We’re confident that this addition to our range will satisfy the taste buds of our loyal customers”

^[1] The importance of sustainable farming & sourcing | Unilever