FDBusiness.com

Snackex, the global sourcing event for the savoury snacks industry, takes place from 21-22 June in Vienna and will see Kerry the Taste & Nutrition Company, showcase new research in the snacking category.

Consumer Insights Manager at Kerry Europe, Ciara McCabe, will present research that delves into consumer needs in the category, as well as detailing expert opinion on changing consumer behaviour, all culminating in a roadmap outlining where the potential snacking innovation opportunities lie.

For example, the research conducted by Kerry shows that 41% of millennials think healthier snacks are generally poorer in taste, while 28% are willing to pay more for novel snacks, both stats providing plenty of scope and direction for future product development.

At the forefront of cutting edge consumer insight for over ten years, McCabe specialises in unearthing new ways of connecting with consumers and using insights to frame the creation of great tasting food and beverages to delight and nourish today’s consumer.

Visitors to the Kerry stand (ESA Pavilion) at Snackex, will also be able to discuss opportunities in this sector with Conor O’Rourke, Business Development Manager for Snacks at Kerry Europe.  O’Rourke has a wealth of experience, working closely with snack manufacturers across the region, along with the company’s insights team, to ensure Kerry is continuously innovating and developing products aligned to the needs of the modern consumer.

Delegates at Snackex are encouraged not to miss McCabe’s presentation, ‘Insights, opportunities and innovation in snacking’ at 12.20 pm on June 21st. The presentation will showcase how Kerry can help create opportunities for partners in the savoury snacks category, by identifying the gaps between what is available to markets today and what consumers are looking for, or soon will be. Kerry is ready to co-create healthy and delicious snacks that excite and inspire consumers around the world.