FDBusiness.com

Kerry Ingredients & Flavours is highlighting its chocolate expertise alongside its increasing focus on the German confectionery market on Stand 8B at ZDS Chocolate Technology 2010, which is being held at Congress-Centrum Nord, Koelnmesse, Cologne, Germany between 7-9 December, 2010.

Application and technology samples will feature on the Kerry stand, demonstrating the company’s ability to provide solutions to all ranges of the consumer spectrum, from premium to indulgence, through to ‘better-for-you’ options, in chocolate, sugar and chewing gum.

Visitors to the stand will be able to question Kerry experts on topics such as: indulgent taste and texture enhancement systems; cost reduction solutions; reducing fat and sugar levels; and natural alternatives.

Tom Schmedes, End Use Market Manager for Confectionery.

Representing Kerry for the first time at Chocolate Technology International will be the newly appointed End Use Market Manager for Confectionery, Tom Schmedes. “Germany is an important market for us, and is a huge focus for confectionery development in Western Europe, hence our increasing activity in this area,” he comments. “On the Kerry stand we will be demonstrating the progress made in aligning product development, innovation, marketing and promotional strategies, with a specific focus on the confectionery end-use market.”

The Kerry presence at the show will also highlight how the company’s ‘One Kerry’ approach provides unique benefits to confectionery, food and beverage manufacturers. ‘One Kerry’ unites Kerry’s international ingredients, bio-science, sweet, fruit and flavours capabilities, under the theme: ‘where it all comes together’. This provides Kerry’s customers with a single point of access to the company’s industry-leading market applications expertise and broad technology base.

Karl Burkitt, Strategic Marketing Director for Kerry Ingredients & Flavours EMEA, explains: “This is a huge change in the way we work, but it is driven by our understanding that customers increasingly need to work this way for them to meet the needs of their markets and customers. It is all about delivering customer-focused innovation. The ‘One Kerry’ approach helps manufacturers stay ahead of their competitors, an important consideration when facing continual pressure to innovate more quickly, add value and cut costs.