FDBusiness.com

Breakfast and snacks giant Kellogg’s has been confirmed as an official Team GB Partner for the Rio 2016 Olympic Games. The partnership means Kellogg’s will have Team GB marketing rights across its brands, including Kellogg’s Corn Flakes, Special K, Squares and Pringles from now until the end of 2016.

Kellogg’s will bring the sponsorship to life through a full year marketing and activation programme, leveraging the scale of its full portfolio of cereal, wholesome snacks and crisps and create category-driving events, executed across multiple channels.

Consumers will have the chance to win tickets to the Rio 2016 Olympic Games as part of a prize package worth in excess of £15k in the build up to the Games as well as take part in an instant win mechanic during the Games with on pack promotions across Kellogg’s portfolio.

Kellogg’s also plans to announce a number of big name former and current athletes, selected as team ambassadors, to support the campaign in the coming months as they look to inspire people with the amazing stories of British Olympians, fuelled for success by Kellogg’s cereal & snacks.

Jonathan Myers, managing director of Kellogg’s UK, says: “Kellogg’s products can be found in 8 out of 10 British households – we are a staple of the British breakfast table and synonymous with getting the nation off to a great start in the morning – we are the ‘champion of great starts’. We are proud to be an official partner of Team GB and it’s a winning fit for us as we look to create excitement for retailers and shoppers across our cereal and snacks brands ahead of and during Rio 2016.”