Juice Premium launches bag-in-box for extended shelf life
A new 100% juice brand is entering the market with specially designed airtight pouches in a bag-in-box system, to create a product with a longer shelf life than its competitors.
The Juice Premium says its products can be consumed over 10 days once opened, rather than most other 100% juice brands that need to be consumed within a couple of days. Before opening, the packaging can be stored in ambient conditions, meaning refrigerated space is not required.
The brand’s main goal is to create an alternative to bottles and small cartons, encouraging customers to turn to more eco-friendly packaging, said Maciek Kacprzyk, founder of the UK brand The Juice Premium.
Rather than using the packaging of between three and 10 bottles, the juice is packaged in one bag-in-box. The pouches can be purchased separately, meaning the box can be re-used.
The brand’s range is made up out of five flavours: sweet apple, semi-sweet apple, strawberry and apple, chokeberry and apple, and blackcurrant and apple.
The juices come from locally grown fruits, and are cold pressed in an effort to retain vitamins, antioxidants and nutrients, explained Kacprzyk.
Juices are currently offered in a 3L bag-in-box size, but the brand also plans to introduce a 5L size.
