FDBusiness.com

JBT Corporation, one of the world’s leading solutions providers for the food and beverage processing industries, has announced the comprehensive relaunch of its online presence, with the introduction of a redesigned flagship website. To better accommodate a range of solutions that includes not just core JBT products, but also innovations from its global businesses and subsidiaries, the website has been thoroughly redesigned to help customers find the right products for their needs with minimum effort.

The site is now easily searchable for products and solutions, while those better known under subsidiary brand names – such as Avure Technologies or A&B Process Systems – are now simple to locate. Additionally, solutions have now been divided into market segments in order to make searches by specialist processors, whether that be of baby food or ready meals, that much easier.

For those customers, seeking to upgrade, service or replace old machinery or parts, there is also a dedicated customer care section that will make ordering and reordering more straightforward. JBT’s dedication to research and innovation is highlighted via a dropdown menu that includes research White Papers and product videos.

To complete the redesigned platform, a new section has been added for news and JBT events, which includes updates for investors, product and event news, plus customer case studies on the JBT Liquid Foods Blog.

Carlos Saavedra, JBT’s Global Marketing Manager for Liquid Foods, explains that the new JBT site had been completely revised and redesigned to make it more user-friendly, robust and easier to navigate. “We have added easier navigation tools for customers to be able to find products and solutions,” he says. “The aim is to help customers understand that JBT is much more than just an equipment supplier by grouping together products to provide complete solutions for end users. Through the new site, it is now easier to see how certain products fit together to deliver an overall solution.”