FDBusiness.com

Pernod Ricard brand Jameson has further strengthened its position as the world’s leading Irish whiskey by achieving sales of three million cases globally. Growth in the US, Jameson’s largest export market, contributed to the brand’s milestone success, with an impressive one million cases sold.

Recent sales figures show that Jameson is a consistently strong brand in the global marketplace. Despite the recent economic downturn, sales volume has increased by 9% while value grew by 12%, for year ending June 2010. In the US sales grew by 24%, with 49 states in double-digit growth, and key markets such as Russia (+8%), South Africa (+7%) and France (+7%) also exhibited solid growth.

Alex Ricard, chief executive of Irish Distillers Pernod Ricard.

Consumer advocacy has played a significant role in the growth of the brand, due to Jameson’s smooth taste as a result of triple distillation and rich authentic heritage. A consistent commercial marketing strategy to build an iconic global spirit brand has reinforced consumer loyalty, with distinctive activity across many markets including two major TV campaigns, a long standing association with film and an integrated digital strategy.

“We are delighted with the progress of Jameson globally. Almost 230 years since the Jameson Distillery was founded, this is a huge achievement for the brand,” comments Alex Ricard, chief executive of Irish Distillers Pernod Ricard. “As well as our increasingly valuable consumer connection, it is the passion of the people behind the Jameson brand that is one of the greatest reasons for our success. Combine this with the global reach of Pernod Ricard and you have a recipe for global success.”