Jacobs Douwe Egberts Makes $1 Billion Offer For Super Group
Jacobs Douwe Egberts, the global tea and coffee business, has, through its Sapphire Investments subsidiary, made an S$1.45 billion ($1 billion) offer for Singapore-based Super Group, a leading pan-Asian integrated instant food and beverage brand owner and manufacturer. Under its core Branded Consumer segment, Super Group and its subsidiaries manufacture and distribute branded consumer products, primarily instant coffee and tea, instant tea mixes and instant cereals, with a portfolio of over 160 instant beverage and food products distributed in over 65 countries under multiple brands such as Super, Essenso, OWL and Nutremill. Under its complementary Food Ingredients segment, Super Group is one of the few companies in the world with raw material selection and manufacturing capabilities in non-dairy creamer, instant soluble coffee powder and cereal flakes. Super Group currently operates 15 state-of-the-art manufacturing facilities located in China, Malaysia, Myanmar, Singapore, Thailand and Vietnam.
Pierre Laubies, chief executive of JDE.
The JDE offer is conditional upon Sapphire receiving more than 50% of Super Group’s issued shares being tendered in acceptance of the offer. If Sapphire acquires 90% of the issued shares pursuant to the offer, Sapphire intends to exercise its right to compulsorily acquire the remaining shares and privatise Super Group. The deal is subject to the receipt of regulatory approvals.
Pierre Laubies, chief executive of JDE, comments: “As part of our global coffee strategy, we are excited to welcome Super Group to JDE and expand our footprint into the strategically important Southeast Asian growth region. The company’s long history of leadership, innovation and quality will fit well within our mission to serve our customers with the iconic brands they love.”
David Teo Kee Bock, chairman and managing director of Super Group, says: “We are excited to have JDE as our majority shareholder moving forward as we continue to build on the legacy we have established.”
Jacobs Douwe Egberts currently serves consumers in more than 100 countries through brands including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Kenco, Pilao & Gevalia.
