FDBusiness.com

The Irish industry invested €1.55 billion in the all-island economy from 2010 to 2020, while the value of Irish whiskey exports from the island of Ireland reached €890 million in 2019, according to a new report by Drinks Ireland|Irish Whiskey Association. Key statistics on the industry’s performance over the past decade – as highlighted in the report – include the following:

• The Irish whiskey industry invested €1.55 billion in total over the past decade, led by capital investment in distillery and plant developments.
• Global sales grew from 60 million bottles in 2010 to 144 million bottles in January 2020.
• The aggregate value of Irish whiskey exports from the island of Ireland reached €890 million in 2019.
• The Irish whiskey industry contributed €686 million in Gross Value Added (GVA) to our shared economy, with GVA per employee of €412,756, the highest across the entire Irish food and drink industry.
• The industry directly employed 1,640 persons pre-Covid.
• Irish whiskey was the world’s fastest-growing spirits category of the past decade.
• The number of distilleries grew from four in 2010 to 38 in 2019.

William Lavelle, Head of Drinks Ireland|Irish Whiskey Association, says: “This report demonstrates the strength and resilience of one of our island’s oldest industries.”

Four distilleries to 38

The report outlines how distillery developments have made a tangible and substantial contribution to local economic regeneration and to the social fabric of urban and rural communities throughout the island of Ireland.

William Lavelle comments: “In 2010, there were just four distilleries operating on the island of Ireland. Now, only 10 years later, we have 38 distilleries working in towns and villages throughout Ireland, creating jobs, attracting visitors and resulting in the restoration of distilling to areas which once had rich traditions in whiskey production.

“We have seen hundreds of millions of euros invested in distilleries in leading distilleries such Tullamore and Midleton, while new distilleries such as Teeling Whiskey Distillery in Dublin 8 and The Shed Distillery in Drumshanbo, Co Leitrim have played a pivotal role in the regeneration of their respective communities.”

Opportunities and Challenges

The report also looks to the future, assessing the opportunities and challenges for Irish whiskey in coming years.

William Lavelle adds: “Irish whiskey can look forward knowing there are still many opportunities out there, from the potential that market diversification offers in terms of growth in Asia and Africa, to the opportunities on offering from the emergence of e-commerce as a major new sales channel for spirits.

“However, our industry also faces challenges, from the declining spring barley base in Ireland to the threats posed by protectionism and the divergence Brexit will bring to our all-island industry. Our industry has proven to be resilient and we will get through these.”

Resilience and recovery

David Stapleton, outgoing Chairman of Drinks Ireland|Irish Whiskey Association, says: “2020 has been an extremely difficult year. However, the Irish whiskey industry has proven itself to be resilient. After decades of decline, we have experienced a remarkable decade of recovery between 2010 and 2020. That recovery will continue. The industry is ready to bounce back in 2021, and march into the next decade with a focus on the continued growth of Irish whiskey sales.”

Minister for Finance, Paschal Donohoe TD says: “The performance of the Irish whiskey industry over the last decade charts an extraordinary path of success. From the growth in the number of distilleries, which has done so much to ignite, or in many cases re-ignite, a passion for Irish whiskey, to the value of investment across the island and in local communities, which has brought new jobs to many of our region, this sector reflects, to a large degree, the journey we have been on as a country over the past ten years. This year, however, has presented more than its fair share of challenges, with very few sectors spared. I have no doubt though that the future remains exceptionally bright for Irish whiskey, which is revered and enjoyed the world over, and I wish the sector every success in building on this report and increasing the value of the sector further in decade ahead.”