FDBusiness.com

Midleton Distillery Collection, Irish Distillers’ online shop, has announced the expansion of its direct-to-consumer offering to new European markets – Italy and Spain – to meet demand for its whiskey brands. Midleton Distillery Collection is home to Ireland’s finest and best loved whiskey brands including Jameson, Redbreast, Midleton Very Rare, Powers, the Spot Whiskeys, Method and Madness, and Knappogue Castle.

Prior to the expansion, consumers and corporates from Republic of Ireland, United Kingdom (Northern Ireland, England, Wales, Scotland), Germany, Switzerland, South Africa, Singapore, Japan, China, Australia and New Zealand could purchase and ship directly from the platform. Midleton Distillery Collection also offers a corporate gifting service which is designed for users who wish to gift colleagues, customers, clients or business partners throughout the year to mark company successes and milestones or to celebrate seasonal holidays such as Christmas.

Recent research by Midleton Distillery Collection revealed that 22% of Irish businesses plan to send gifts to clients, partners or employees overseas this year. The expanded service now allows corporate customers to send gifts to Italy and Spain in addition to existing markets.

Additionally, a key feature of the corporate gifting service is the option to have products from a single order shipped directly to multiple recipients in different locations around the world. Tracking information for each individual recipient is also provided.

Louise Tevlin, ecommerce Manager, Midleton Distillery Collection, said: “Midleton Distillery Collection is a destination site which provides consumers with unique and personalised Irish whiskey offerings that they can’t get elsewhere. Today we are delighted to open two more European markets to support the growth of our brands with plans to open the Netherlands and Austrian markets before the end of the year.”

“Midleton Distillery Collection also offers a corporate gifting service with access to a premium gift selection and offers a smooth and efficient service with personalisation, multi-recipient and multi-market delivery, all with the touch of a button. This allows businesses to take the heavy lifting out of seasonal gifting and to show appreciation for colleagues at pivotal company milestones. It is no surprise therefore, that demand for the service has grown in the 12 months since it launched. And now corporate customers can send gifts to even more locations in Europe, just in time for the 2024 gifting-season.”

Businesses with a corporate gifting account can make bespoke orders from Irish Distillers’ entire portfolio of award-winning Irish whiskeys, as well as rare, exclusive gifts and merchandise including a corporate range available only to customers with a corporate gifting account, with the option to personalise select gifts with a name or personal message. To set up a corporate gifting account visit https://midletondistillerycollection.com/corporate-gifting/