FDBusiness.com

IRI, the global provider of big data and predictive analytics for FMCG manufacturers and retailers, has launched a new Growth Solutions team providing specialist assistance for manufacturers. The Growth Solutions team is being set up to support IRI’s clients across five specific focus areas: Media Strategy and Optimisation, Shopper Marketing Effectiveness, Price and Promotions, In-Store Activation and Range Optimisation.

Carl Carter.

Daniel Hunt (pictured above) has joined IRI and will bring his extensive FMCG knowledge to strengthen the new team. Daniel, who joins from Premier Foods, will lead the Price and Promotions practice drawing on his 18 years’ experience across brands including McVities, KP, Jacobs, Lloyd Grossman, Sharwoods and Ambrosia.

Two additional team members have also been appointed from within the business:

Carl Carter, who has worked with over 100 of the world’s top brands and media owners in the last 14 years will lead the Media Practice.  A regular speaker at industry events on digital solutions, Carl’s recent work has involved better understanding the impact of media for FMCG businesses using innovative analytical methodologies.

Matthew Webster.

Matthew Webster will lead on In-Store Activation and Range Optimisation.  Working with clients from across the UK, Europe and US, Matthew has significant expertise with all elements of the retail technology sector.

Kieran South, Senior Vice President IRI UK, says: “With the pace of change in UK FMCG accelerating, the Growth Solutions team has been created to help IRI’s clients identify and illuminate opportunities that can increase their sales and ROI.  I’m delighted to welcome Daniel to the company and excited that Carl and Matthew will be joining the team with their specialist experience which I am confident will be of huge benefit to our clients in the future.”

The new team will support clients across the UK from IRI’s office in Bracknell.