FDBusiness.com

Pots & Co, the UK-based premium desserts business, is marking its expansion across Europe with a sweep of international listings. From the Netherlands to France, Poland and Ireland, the company is growing alongside demand for great-quality puddings. Netherlands’ Albert Heijn, the largest Dutch supermarket chain, has tripled distribution of Salted Caramel & Chocolate, Lemon Posset and Roasted Hazelnut flavours – to be sold in 900 stores in 85g portion sizes. This was confirmed after a five-week trial in the Dutch market, with a great consumer uptake and ever-increasing rate of sale.

In France, four ceramic Pots and four Little Pots lines will launch in Carrefour, one of the world’s largest hypermarket chains, in October. Chocolate Fudge (125g) and Salted Caramel & Chocolate (100g) will be available in 1,570 stores and Sticky Toffee (125g) and Lemon Posset (110g) will be distributed in a total of 825 stores. Alongside this, delectable Little Pots in Mango & Lime, Passion Fruit, Malted Milk Chocolate and 70% Chocolate will be distributed in 730 convenience stores across the country.

Pots & Co forecasts for an incredible 25,000 ceramic pots and 14,000 Little Pots to be sold in France every week – driven by consumer demand.

In February 2017, Pots & Co will extend its French listings further, launching the range of ceramic pots in popular grocery chain Franprix.

Switzerland’s high-end retailer Globus has just announced it will be listing a selection of Pots & Co.’s products in nine stores across the country. This includes the four-pack of Little Pots of 70% Chocolate, as well as firm favourites Salted Caramel & Chocolate, Roasted Hazelnut, Chocolate & Orange, Sticky Toffee and Chocolate Fudge.

On the momentous export uplift Pot & Co has experienced in 2016, Julian Dyer, Founder and CEO of the company, says: “It is fantastic to experience this level of expansion across Europe, as there’s a clear international appetite for excellent-quality puddings. In 2013 we turned over £150,000, in 2014 this had risen almost ten-fold to £1.4 million, in 2015 £3.2 million. We now expect annualised turnover to hit £10 million by the end of 2016. We have ambitions to continue growth in the global market and have extended our factory size and production line accordingly, to ensure all our Pots are made to the same Michelin-standard. Despite our rapid expansion, every single Pots & Co product is handmade to guarantee quality.”

Pots & Co has listings throughout the UK in stores including Waitrose, Tesco, Budgens, Harrods and Selfridges.