Instant noodle pot slurps up packaging award
Greiner Packaging International has landed a WorldStar Packaging Award in the food category for a container developed for an instant noodle company.
The German packaging firm worked in partnership with Nissin Group, a Japanese food company specializing in instant noodle products, in developing a pot for its Nissin Soba noodles. The container uses in-mold labelling to help impart the product with a traditional look and a high degree of functionality.
Creative packaging
This year, the WorldStar Packaging Awards (produced by the Australia-based World Packaging Organisation) recognized products in seven categories (including food, beverages, household and other areas). According to Robert Obermayr, product group director with Greiner Packaging, the award demonstrates the firm’s creative capabilities.
“This award is an additional confirmation of our company’s huge innovative force,” he said.
Functional container
The Nissin Soba product is geared toward shoppers in the European market. Consumers prepare the dish directly in the pot: open the pot, remove the sauce, fill the container with hot water, drain, then stir in the sauce; the product can be consumed right from the container.
The packaging updates the traditional look of Nissin’s noodles, among the first instant noodle dishes on the market, with a few modern features and touches. The package is decorated with in-mold labelling; the label background color is an elegant black, and the lid’s look and pouring function have been upgraded.
Other honors
In addition to the WorldStar honors, the Nissin Soba noodle pot was lauded by the HUNGAROPACK Hungarian Packaging Competition Awards. Receiving the Hungarian award qualified the product to be entered into the WorldStar competition, as the WPO requires all entrants into its award program have previously won a national competition.
Founded in 1968, the World Packaging Organisation combines a number of companies, associations, organizations and research institutions from around the globe. Members of the WPO currently hail from more than 50 different countries.
