FDBusiness.com

Innovia Films has said that its compostable, cellulose-based material, NatureFlex, is being used in a new pack design which it claims will extend the life of bread

VerDeSoft is a Nuremberg-based packaging design company, which works with several partners (including Innovia Films) to develop new packs.

According to the firm, the ‘breadbox’ prototype pack is made of board and shaped like a real breadbox with a roll down top and transparent window.  It is sized to hold an individual (quarter) portion of a loaf of bread.

Thomas Reissig, founder of VerDeSoft said: “End-users are increasingly looking for packaging which not only looks good, but offers green credentials in addition to protecting the product inside.  This pack ticks all of these boxes and more.”

According to Innovia, the NatureFlex  NK film used in this window application begins life as a natural product, wood (from managed plantations operating on good forestry principals) and breaks down in a home compost bin (or industrial compost environment) within a matter of weeks.

Innovia said that it also offers advantages for packing and converting such as inherent dead fold and anti-static properties, high gloss and transparency, resistance to grease and oil, good barrier to gases, aromas and mineral oils and a wide heat-seal range.

“We are delighted to have supplied our NatureFlex film for this prototype pack.  This is another great example of designers coming up with innovative packaging solutions that cater for individual portions and keep products fresher for longer,” said Innovia Films sales manager Holger Eschenburg.