FDBusiness.com

Fitorex has developed an innovative raw material – YASO® – for creating healthy bakery products with low carb, high dietary fibre, complete protein foods with gluten-free options. A growing number of people believe their health can be improved by eliminating certain foodstuffs from their diet and ten per cent of the European population identify themselves as intolerant to gluten. For these people YASO is a welcome development as it contains no gluten, lactose or cholesterol, no additives and no chemicals.

YASO® is a 100% natural raw material for premium foods. Possibilities for serving the gluten-conscious consumer keep growing with YASO®, since it offers the opportunity for manufacturer to create a memorable food experience for customers in the gluten-free segment as well.

YASO® is non-GM whole soya, sprouted under strictly controlled conditions, pasteurised and packed ready for use in the bakery. It brings a completely new, whole soya dimension to the use of soya in baking. Much of the food ingredient soya used inEuropeis a by-product of the soya oil industry (soya meal, concentrates, isolates) and the nutritional value has been degraded in the process. In contrast, YASO® enhances the nutritional value of soya through a patented special sprouting process.

During the natural process of germination, enzyme stores in the soya bean activate and increase its nutritional value to provide for strong growth into a healthy plant. The nutrients that increase significantly include isoflavonoids, betacarotene, vitamin C, vitamin E and dietary fibre. Carbohydrates and proteins are also converted into less complex forms. Thanks to these natural processes, YASO® has better taste, can be easily digested and does not cause flatulence.

The owners of Fitorex have more than 40 years of expertise in R&D and business development of natural products. Searching to create something new and healthy for everyday use by health conscious customers, the inventors of YASO® were inspired to combine the unique nutritional composition of soya, the health advantages of sprouted foods and the complexity of processing on an industrial scale to produce a unique ingredient for food manufacture and catering that is a world first. Fitorex have created delicious recipes using YASO® in bakery, snack, pasta, functional food, meat-free and meat industry applications.

Sales and Marketing Manager, Lidia Szabo, says “YASO® is remarkably versatile and has been of particular interest in the bakery sector as gluten free products with reduced carb content are unique. As a good source of complete protein, dietary fibre, vitamins and omega 3 and 6 combined with low carbohydrate, YASO® is well suited for special diets, particularly for diabetics, weight loss management, heart health and gluten free diets.”

To demonstrate the potential for YASO® in bakery, Fitorex developed YASO® cracker bread: a low carb, high dietary fibre cracker bread without yeast, with high protein and omega 3 and 6 content. It contains 29g protein and 15g fibre per 100g, with only 39g carbohydrate. Not only are the nutritional values good: it tastes delicious! Fitorex offers the cracker in varieties with spelt, with different spices and as gluten-free.

With YASO®, it is no longer a great challenge to create nutritionally balanced foods with appealing taste, texture and sensory properties, even in a gluten-free product. For further information contacts: Lidia Szabo, Sales and Marketing Manager, on Tel +36 1 453 0564, Email szabo.lidia@yaso.hu or TerryYoung, UK Representative, on Tel +44 7761 752095,Eemail terry.young@yasofoods.com.