FDBusiness.com

A new infographic has been revealed ranking the top twenty food and drink brands which are currently using social media. With Cadbury’s ranking first, and other big-hitters including Pringles, Ben & Jerry’s Oreo and Kit Kat all featuring in the top twenty, it is now easier than ever for businesses to measure themselves against the big boys and see where they could improve their social media strategy.

The number one ranked brand, Cadbury’s, had over 124,000 followers on Twitter at the time the infographic was published and the brand enjoys 66,000 interactions every day on Facebook alone. Indeed, Cadbury’s social media offering is as varied as their range of chocolate.

The biggest alcoholic drinks brand in terms of social media is Heineken, measuring in with 56,000 Twitter followers and a staggering 11.8 million Facebook likes. Their digital presence was recently given ‘Genius’ status by a leading analytical think tank, and they combine a multitude of strategies to explore the brand’s history as well as promote the modern marketing campaigns. Its association with the Champions League competition helps to boost engagement with those who drink the beer, and they encourage involvement by asking for score predictions and tournament forecasts. For all the engagement they promote, the most-liked picture on their feed in March 2013, the month of the Champions League quarter-finals, was a basic bottle of Heineken beer, proving that their brand message is incredibly strong. 

Mashable recently produced an infographic of the top soft drinks brands snapshotting one week in the world of their social media promotions, with the predictable ‘big three’ filling the top spots: Red Bull came in at number one, followed closely by Coca-Cola, with Pepsi in third. It came as a surprise to some that Red Bull grabbed the top spot, but their gargantuan YouTube views helped to skyrocket their engagement ratings; last year, when they streamed the first ‘space jump’ with Felix Baumgartner’s descent to Earth from the edge of space helping to garner them millions of views, and taking their total up to 75 million views. In the same week as this event, however, Coca-Cola was the only brand that managed to hit 100% on Mashable’s customer engagement index, proving that it is not simply the views that count.

These metrics are making it easier than ever for businesses to strategise, plan their upcoming promotions and see where they are going wrong in terms of social media and engagement.

For more information about social media engagement strategies for brands, visit http://www.davisonwilliamsdigital.com/.