IBA Summit 2015
Top international speakers will throw light on consumer trends, market potential and success
factors
The 2nd iba summit will be held in Munich on 11 September 2015 with the theme “B(re)aking Ideas for your Business”. The insiders and decision makers from the international baking sector will meet for an inter-disciplinary exchange of information at the international congress for the global baking industry (12.-17. September 2015) on the eve of the iba, the global trade fair for bakery, confectionery and snacks.
Invited key players and top speakers from home and abroad will enthuse and inspire the audience.
From international cult and artisan baker Eric Kayser through to the global food-service expert
Gretel Weiss, from the renowned food-trend researcher Hanni Rützler through to the international
industry insider Bob O’Brien – the speakers will provide important insights into the bakery market
of tomorrow. Interested visitors can register from today at http://www.iba.de/en/messe/iba-summit/.
Tickets cost 490 euros plus VAT with a reduced price of 350 euros plus VAT for two participants or
more. The ticket includes the six-day iba pass as well as participation in the iba opening gala in the
evening of 11 September. Simultaneous translation of the high-calibre programme of speeches into
German, English, French and Spanish will be available on request.
Programme overview:
Hanni Rützler, futurefoodstudio, Vienna
Food trends as a mirror of our values & desires
· The most important trends
· Redefining quality
· Adding “specialness”: Artisan baking, power of place & heritage
Bob O’Brien, NPD Group, California
The baking business worldwide
· Overview of the global baking market
· Dynamics and trends in selected markets
· Spotlight on Asia (85°C), USA (Panera Bread) and the UK (Greggs)
Eric Kayser, La Mayson Kayser, Paris
PARIS, NEW YORK, TOKYO: The international success story of artisan baker Eric Kayser
· Outstanding in a saturated market
· New gastronomic codes beyond the classic bread basket
Josef Hinkel, Bäckerei Hinkel, Düsseldorf
From a (local) baker to a brand
· The company as a reflection of the entrepreneur
· Competent employees as a key to success
Gretel Weiss, food-service and FoodService Europe & Middle East, Frankfurt
Potential and prospects for your growth
· Bakery snacks, cafés, food service
· Market data, examples & Inspiration
Christian Gansch, Conductor, Munich
New times require new ideas: The orchestra as a model for success
· The trinity for successful leadership: Perception – decision making – action
· “From solo to symphony” – how to get from “I to we” in a company
· Convincing instead of commanding – living the mission statement as a role model
Jonathan Doughty , Coverpoint Consultancy, Reading, UK
Inspiration “to go”: Top 10 international highlights for food, shopping, travel and hospitality
