FDBusiness.com

Enjoyment is fundamental to any food product. Consumers are always searching for unusual new taste sensations. Now HERZA Schokolade has developed an innovative new ingredient line – glaze-based fruit pieces. With their wide variety of colours and flavours, they open up many different creative product possibilities, for clear differentiation from the competition.

Ten attractive flavours are on offer – pineapple, banana, cassis, green apple, cherry, coconut, lime, mango, orange and lemon. They are available as single ingredients or as individual combinations of multiple varieties. Mixtures of individual components make it possible to create many exotic flavour effects that can transform basic products into new specialities – for example, a “Pina Colada” muesli with pineapple and coconut pieces, a “Fruity Smoothie” ice cream with banana, orange, cherry and lime pieces, or a “Cherry Coconut” topping on frozen yoghurt. Natural flavourings keep the taste authentic, for fresh, fruity enjoyment, and HERZA uses no synthetic azo colouring agents in these products. That means there is no need for warnings on the packaging.

With these fruit pieces, muesli producers can add exotic varieties to their classic range of chocolate, nut and dried fruit offerings, for a unique selling proposition at the POS. In the ice cream category, the fruit pieces can be used to boost special flavours. They also offer a way to offer high-selling seasonal products or fruit themed items. In addition, they can be used for “healthy enjoyment” products – with its close cooperation with sister company SternVitamin, HERZA can easy enrich the pieces with vitamins to transfer consumers’ positive image of fruit to the fruit pieces. Their attractive appearance adds further motivation to buy.