FDBusiness.com

Heineken is starring in the first episode of the new European season of Mega Factories, the successful documentary series on National Geographic Channel. Mega Factories Heineken will be broadcasted in the Netherlands, Belgium, Luxembourg, Sweden and Denmark on Thursday night, March 24th; in Turkey on March 25th and in France on March 26th.

The 45-minute documentary shows how Heineken beer is brewed in the Dutch cities of Zoeterwoude and Den Bosch following an almost 150-year old recipe. The National Geographic filmmakers follow the various steps of the brewing process; selecting the right barley and hops, using top-quality water, malting, brewing, fermenting, lagering, and of course packaging the beer in the iconic green Heineken bottles.

In addition to the brewing process, the documentary provides great insights in the many other aspects that make Heineken the leader in the international premium beer segment. The film pays special attention to how the company has incorporated sustainability in all of its business processes, most notably in the efficient use of water and energy.

Jean-Francois van Boxmeer, chairman and chief executive of Heineken, comments: “It’s a huge honour for us that National Geographic has made this film about Heineken. It provides unique insights in the Heineken beer, brand and company, and shows the great people behind every glass and bottle of Heineken beer.”