Heineken Ireland Extends its Lager Leadership
Heineken Ireland has reported revenues of €505.5 million for 2014, driven by robust company investments behind its brands. The Heineken brand remains Ireland’s leading lager in a country where lager hold a 64% share of the total beer market. 2014 was another year of growth for Coors Light, growing market share in both the on- and off-trade. The Desperados and Tiger brands had a stellar year, both delivering double digit growth.
Heineken Ireland is also pushing ahead with its innovation activity with the successful summer launch of Amstel Radler, a mid-strength 2% ABV beer and lemon mix that offers consumers a lower alcohol option.
Maggie Timoney (pictured), chief executive of Heineken Ireland, comments: “2014 was another strong year for Heineken Ireland, which has seen us outperform a beer market that declined by 0.3% in 2014. Our cool innovation in marketing and product development continued in 2014 with the unveiling of the Heineken® Sunrise responsibility campaign and the successful launch of Amstel Radler, a mid-strength beer and lemon offering, in the Irish market. We will continue building on this momentum in 2015, developing our leading and balanced beer portfolio to meet all consumer needs.”
