Heineken Expands in Central America
Heineken has acquired a minority stake in Belize Brewing Company, Belize’s market leader in beer and a subsidiary of Bowen & Bowen, which has been an importer and distributor of the global brewer’s brands including Heineken®, Amstel and Red Stripe in Belize since 2016. The financial terms of the deal are not disclosed.
Marc Busain, President Americas at Heineken, says: “We are delighted to announce the new partnership with Belize Brewing Company and the Bowen family. We recognise BBC’s strong capabilities and position in the country, which has a fast-developing tourism industry and stable GDP growth, and offers a lot of potential to grow our premium offering, led by the Heineken® brand. We look forward to continue growing together.”
Michael Bowen, President/CEO at Belize Brewing Company Ltd, says: “Heineken is a world-class family-owned company that shares our values. We look forward to improving and growing our company with the help of our strategic partner.”
