FDBusiness.com

HEINEKEN has announced the appointments of Soren Hagh (pictured left) as President of the Europe region and Jacco van der Linden (pictured right) as President of the Asia Pacific region, both effective from 1 June 2020. Soren Hagh and Jacco van der Linden will join the HEINEKEN executive team on the same date.

Soren Hagh will succeed Stefan Orlowski who is currently Regional President for Europe, and whose decision to leave the company was announced on February 11, 2020. Soren Hagh is at present Managing Director of HEINEKEN Italy and previously was HEINEKEN’s Executive Director Global Marketing. He joined HEINEKEN in 2013 and prior to that, he held a number of senior management positions at Lego, Diageo and L’Oréal, including General Manager EMEA for Lancôme. Soren Hagh will work closely with his successor to help HEINEKEN Italy through the COVID-19 crisis.

Jacco van der Linden will succeed Dolf van den Brink, who is currently Regional President for Asia Pacific. As announced on 11 February 2020, Dolf van den Brink is nominated to be appointed as member of the Executive Board at the upcoming company’s Annual General Meeting of Shareholders and to succeed Jean-François van Boxmeer as Chairman of the Executive Board and CEO on 1 June 2020.

Alexander Koch, currently Commercial Director of HEINEKEN Vietnam, will succeed Jacco van der Linden as Managing Director HEINEKEN Vietnam per 1 June 2020. Prior to Koch’s current position, he was Managing Director HEINEKEN Ivory Coast. Alexander Koch joined HEINEKEN as a Commercial Management Trainee in 1997.

Wietse Mutters, until recently Managing Director of BRANA S.A., HEINEKEN’s operating company in Haiti, will succeed Soren Hagh as Managing Director of HEINEKEN Italy as of May 1 2020. Prior to Mutters’ position in Haiti he worked for HEINEKEN in Macedonia, Nigeria, the Netherlands and DRC. Wietse Mutters joined HEINEKEN in 2008, as Project Manager at Brasseries de Bourbon, Reunion Island.