Hartley’s Launches New Back-to-school Jelly Campaign
Hartley’s is set to release a new campaign, Hartley’s Your Lunchbox, during the back-to-school period, to promote its jelly pots.
The campaign will seek to raise awareness among parents of the convenience and wide range of flavours of Hartley’s jelly pots.
In store from July onwards, Hartley’s will offer consumers the chance to collect 12 special-edition green lids from across the no-added-sugar 115g pots and original 125g pots to claim a free Hartley’s lunchbox and stickers.
To help busy parents stock up for lunch times, Hartley’s will also introduce its top flavours in a multipack in both no-added-sugar and original pot varieties.
David Atkinson, managing director of grocery for brand owner The Hain Daniels Group, said: “We’re really excited to be launching the Hartley’s Your Lunchbox campaign for the back to school period. The campaign will provide parents with great tips and advice to ease them into the new term. The lunchbox collector scheme also gives children the opportunity to personalise and play, making lunchtimes and going back to school a bit more fun for them too.”
A Hartley’s TV campaign will run during August and September, alongside PR and social activity.
The Hartley’s no-added-sugar 115g jelly pots are available in strawberry, raspberry, blackcurrant, orange, apple and tropical flavours, while the 125g Jelly Pots are additionally available in lemon and lime, and pineapple.
They are available in supermarkets throughout the UK with a recommended retail price of £0.50.
Hartley’s has been producing products for more than 140 years. The company has range of products from jam to jelly. Hartley’s products have been produced in Histon, Cambridgeshire since 1962.
