FDBusiness.com

US-based The Hain Celestial Group, a leading organic and natural products company in North America and Europe, has acquired Tilda, a leading premium 100% branded Basmati and specialty rice products company. The Tilda brand offers a range of over 60 dry rice and ready-to-heat branded products under the names Tilda®, Akash® Basmati and Abu Shmagh® to consumers in over 40 countries, principally in the United Kingdom, the Middle East and North Africa (“MENA”), Continental Europe, North America and India.

In calendar year 2013, Tilda generated approximately $190 million in net sales and is expected to be accretive to Hain Celestial’s adjusted earnings in the second half of fiscal year 2014 by $0.06 to $0.10 per diluted share.

Tilda, which was founded by the Thakrar family in 1972, has been credited with being the first company to bring Basmati rice to the Western World. Basmati rice can only be grown in the Himalayan foothills and is known for its unique aroma and distinctive nutty taste. Tilda Basmati rice is rich in nutrients and natural fiber, gluten-free and does not contain genetically modified ingredients (GMOs).

“We are very excited by the strategic acquisition of Tilda, which expands our worldwide better-for-you product portfolio into the premium Basmati rice category along with other specialty rice products. We plan to grow the Tilda brand further using our existing solid distribution platform in the United States, Canada and Europe with Basmati and ready-to-heat rice product offerings,” explains Irwin D Simon, founder, president and chief executive of Hain Celestial. “Additionally, Tilda’s existing, fast-growing markets in MENA and India provide us with new markets for expansion of our global brands including Earth’s Best®, Ella’s Kitchen®, Celestial Seasonings®,  Terra®, Rice Dream® and Almond Dream®, to name a few.”

Shilen Thakrar of the founding family says: “The global market for Basmati rice has grown strongly over the last several years. At the same time, the growth in the ready-to-heat market has also been strong. We believed Tilda needed to align with a company with the full resources, size and scale of Hain Celestial and its global platform of products in order to realize the full worldwide potential of our rice brands. We are delighted to entrust our family’s business into the capable hands of Irwin Simon and his team at Hain Celestial.”

“Tilda is an important part of Hain Celestial’s worldwide expansion to offer organic and natural products to a global consumer base as we continue to strive to “Change the Way the World Eats” with nutritious product offerings,” concludes Irwin Simon.