FDBusiness.com

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Guinness tops the inaugural Brand Finance Ireland 10 report as the country’s strongest and most valuable brand. Guinness’s brand value grew 2% to an all-time high of €2.045 billion in the past year, positioning it among the 10 most valuable beer brands in the world.

Brand Finance Ireland’s new Managing Director, Simon Haigh, comments: “Guinness’s domination can be attributed not only to cherishing tradition but also to seizing the opportunities presented by the craft beer revolution. By prioritizing the creation of hip sub-brands such as Hop House 13 and investing in marketing campaigns featuring human stories, Guinness is reaching out to younger customers, and broader audiences of both genders and a broader age range.”

With brand value growth of 44% year on year to a brand value of €1.5 billion, Ryanair claims second place. The airline brand can count 2016 among its most successful periods with profits up 43% to €1.2 billion in the twelve months to the end of March 2016. The finance sector is well represented, with Allied Irish Banks, Bank of Ireland, and insurance company XL Group in third, fourth, and fifth places respectively.

With a brand valued at €768 million, Jameson is 8th. Jameson has been leading innovation in award-winning connoisseur whiskey products and strengthening customer awareness by reopening the Jameson Distillery in Dublin to visitors as well as through bold marketing campaigns outside of Ireland. Jameson is the strongest of all Pernod Ricard’s international brands, with a sales surge of 20% in the first half of the 2017 fiscal year, driven primarily by its success in the US. Its international standing was confirmed in the Brand Finance Spirits 50 report, where it rose to 15th place globally.

Ireland’s 10 most valuable brands are featured in the debut Brand Finance Ireland 10 –

View the full list of Ireland’s 10 most valuable brands here