Guinness Removes Plastic Packaging From its Beer Packs
Plastic ring carriers and shrink wrap will be removed from multipacks of Diageo’s beer brands including Guinness, Harp and Smithwick’s. Diageo is investing £16 million to reduce the amount of plastics used in its beer packaging, which will see:
- The introduction of 100% recyclable and biodegradable cardboard to replace plastic
- A reduction of plastic waste that is the equivalent of removing 40 million 50cl plastic bottles from the world* which, if laid out in a row, would reach from London to Beijing (8,136 km).
The new sustainable beer packs will be on shelves on the island of Ireland from August 2019 and from Summer 2020 in Great Britain and other international markets. Individual cans are fully recyclable, including the widget which is contained inside cans of Draught Guinness.
“For 260 years Guinness has played a vital role in the communities around us. We already have one of the most sustainable breweries in the world at St. James’s Gate and we are now leading the way in sustainable packaging. This is good news for the brand, for our wider beer portfolio and for the environment,” says Mark Sandys, Global Head of Beer, Baileys and Smirnoff.
David Cutter, Chief Sustainability Officer and President, Global Supply & Procurement at Diageo, says: “Great packaging is essential for our products. Consumers expect our packs to look beautiful, be functional, and sustainable. I am proud to announce this investment, through which we have been able to combine all three. We have been working tirelessly to make our packaging more environmentally friendly and I’m thrilled with this outcome for Guinness and our other global beer brands.”
