Groceries Code Adjudicator Achieving Significant Progress For Suppliers
The UK’s top ten supermarkets have all acted on issues raised by the Groceries Code Adjudicator (GCA) and suppliers are seeing the benefit. Adjudicator Christine Tacon (pictured) says that she is achieving significant progress as a sector-wide survey showed a further fall in the number of suppliers experiencing Groceries Code-related issues.
According to the YouGov survey carried out on behalf of the GCA 62% of direct suppliers said they had experienced an issue in the past year – compared to 70% in 2015 and 79% in 2014.
Suppliers rated Aldi, Sainsbury’s and Lidl as the top three supermarkets in terms of complying ‘consistently well’ and ‘mostly’ with the Code during the previous 12 months.
Direct suppliers also told YouGov that most retailers have improved their behaviour in the past year with the highest performer identified as Tesco – 65% of those supplying the retailer saying its practices had improved and only 5% reporting they had worsened.
“All the regulated retailers have acted on the issues I have raised over the past year and there have been some excellent examples of changes in retailer practice,” says Christine Tacon. “I am delighted that direct suppliers are seeing the impact of real change for their businesses. For the second year running the number of suppliers reporting Code-related issues has fallen.”
The YouGov survey identified the top issues experienced by suppliers: incorrect deductions from invoices with or without notice topped the list on 30% followed by excessive retailer charges for artwork/design (28%) and no compensation/incurring penalty charges for inaccurate forecasting (22%).
Christine Tacon has used the survey findings and other information received as well as her learnings from the Tesco investigation to develop a new list of Top 5 issues that will be the focus of her work in the coming year. She has also launched a formal consultation into payments for better positioning of goods – one of the five issues.
“During my investigation into Tesco I found areas of concern about the issue of payments for better positioning or increased share of shelf space,” she says. “I came across instances where a Tesco request for investment resulted in the supplier asking for share of shelf space commitments, product placement near competitors and exclusivity.”
She continues: “I also saw examples of significant payments for category captaincy and range reviews where suppliers felt that if they didn’t pay they would be adversely affected in terms of positioning on shelf. Such arrangements appear to have the potential to have an adverse effect on competition through retailer acceptance of large sums of money from suppliers in exchange for better positioning or increased shelf space.”
The consultation is open for 12 weeks until 19 September and the responses will help the Adjudicator clarify how paragraph 12 of the Code relating to payments for better positioning should be interpreted.
Other topics covered by the survey:
* A rise in the number of direct suppliers undertaking training in the Code (29% to 35%) – following a GCA campaign urging suppliers to ‘get trained’;
* A strong preference among suppliers for online training tutorials; *Increases in supplier knowledge across all retailers about where to find the Code Compliance Officers;
* A fall in the number of direct suppliers saying they have raised an issue with a retailer in the past 12 months (17% to 13%);
* Jump in both good understanding of the Code and good understanding of the GCA’s role and responsibilities (up 7%).
One area of disappointment for the Adjudicator was no change in the proportion of suppliers prepared to bring information to the GCA.
Christine Tacon comments: “I am disappointed that the number of suppliers saying they would bring an issue to me remains stubbornly on 47% – with more than half giving the reason as fear of their relations with a retailer being damaged. This is despite the publicity around the Tesco investigation and a clear demonstration that I can carry out a complex investigation with significant findings and benefits for suppliers with no identities revealed.”
She adds: “In the coming year I will be redoubling my efforts to overcome this fear factor and also to reach suppliers overseas where knowledge of the GCA remains low.”
