FDBusiness.com

Design agency Good People has created a new look for UK-based Fairtrade nut company Liberation Foods

The agency has created a new pack design for the snack nut products.

The new flavours include oven baked chilli and lime cashews with peanuts and roasted corn and oven baked salted cashews and peanuts.

The Fairtrade firm said that the new packs are designed to capture the imagination and hearts of consumers and enhance on-shelf visibility with its bright, bold colours whilst celebrating its Fairtrade credentials.  The packaging illustrates two nut characters proudly holding a Fairtrade placard.

Liberation Foods said that all of its nuts are sourced from co-operatives of small-scale growers and farmers who own a 44% share of the company. With peanuts coming from Nicaragua and Malawi and cashews from India, Liberation exists to support the livelihoods of its farmers who in turn provide the best tasting product.

Liberation managing director Kate Gaskell said: “Our farmers around the world and the team here in London are delighted to be re-launching our brand. We’re lucky to be in the Fairtrade nuts game as both Fairtrade and snacking nuts are categories that remain in strong growth despite the tough economic climate. I believe that the market for nuts is set to continue to grow as they are convenient, tasty food with excellent nutritional and environmental credentials. Our blend of nuts and crunchy corn with chilli and lime is pretty addictive so we’re hoping to start a new trend in sustainable snacking!”