FDBusiness.com

Treasury Wine Estates (TWE), one of the world’s largest winemakers, is to provide information on the calorie content of its wines, to help consumers to make more informed choices. In a voluntary move that is a first for the global wine industry, the company has committed to providing calorie information across its entire portfolio of bottled wine.

The roll-out of calorie information on TWE wines will commence across Europe, where there is heightened consumer interest in accessing information on the calorie content of wine and other alcohol beverages. Other regions including the Americas, Asia, and Australia & New Zealand will follow.

Calorie information will be provided online, with a dedicated web address printed on the Company’s wine brand labels (eg. www.lindemans.com/calories) to help direct consumers to this information.

“We recognise that consumers are increasingly interested in accessing the facts on calorie content to help them make more informed choices on alcohol consumption,” says TWE General Manager for Europe, Dan Townsend. “TWE has a significant footprint across the world, with our wines sold in more than 70 countries. We believe a commitment to providing calorie information on our brands is a positive step that leads the wine industry in responding to consumer interests in this important area.”

TWE’s work on this initiative has already commenced, and the company will initially provide calorie information on its wines sold in Europe following the vintage 2016 labelling process.

With 11,000 hectares of vineyards, sales of 30 million cases of wine annually, and revenues of about AU$1.7 billion, TWE employs more than 3,000 winemakers, viticulturists, sales, distribution and support staff across 16 countries, with the Company’s brands sold in more than 70 countries around the world.