FDBusiness.com

UK whisky brand Glen Grant has presented a new packaging design for its new whisky range, which includes 12-year-old, non chill-filtered and 18-year-old variants.

The new packaging includes a new colour palette, helping the consumer to easily identify the different varieties.

The 12-year-old and non chill-filtered whiskies feature a bronze label and casing, while the 18-year-old variant is packaged in a frosted-blue gift box with silver hues.

Glen Grant, which became a part of the Gruppo Campari in 2006, intends to roll out the new packaging across all of its products from next month.

The company has also revealed its newly designed logo for the new whisky range.

Gruppo Campari whiskies global categories director Jason Daniel said: “Glen Grant has made a significant investment in its production within the worldwide luxury whisky market to meet the increased consumer appetite for premium whisky with a rich background.

“We are extremely proud of our new look which perfectly represents the passion, craftsmanship and family heritage of Glen Grant, while staying true to our Scottish heritage.

“We are confident that through our unique quality and history, our new aged range of products will prove extremely popular with our consumers.”

Glen Grant is planning to launch all the three new variants of single malt Scotch whisky next month.

The 12-year-old variant is a single malt Scotch whisky that features a bright, golden colour and aromas of orchard fruit, almond and citrus.

The non chill-filtered whisky is expected to be exclusively available to travel retailers, while the 18-year-old whisky provides flavours of malted caramel, vanilla, and raisins.