Givaudan’s suite of solutions means high protein dairy products without compromise in Western Europe
Givaudan, the world’s leading flavour and fragrance company, has created a suite of flavour, taste and texture solutions for the fast-growing high protein dairy products market in Western Europe.
Givaudan’s solutions address the issues of Authenticity, Balance and Consistency in high protein dairy as identified by consumer research. These issues form part of the company’s overall focus and approach with protein. Givaudan applies holistic expertise and partnering with external experts in this field to create delicious high protein dairy products, using either dairy or plant protein, that have the potential to change the future food landscape.
Thomas Ullram, Category Manager Dairy of Givaudan, explains: “In the UK 86%* of consumers believe protein is important to stay healthy. Consumers are looking to dairy to provide protein, with almost half of consumers in the UK, Italy and Spain saying they would like to see more high protein yoghurts.” He adds: “Consumers recognise and understand the role of protein in a balanced diet. High protein products are now no longer purely the preserve of health and fitness products – they are mainstream.”
The ABC of high protein dairy
Formulating dairy products high in protein has challenges in terms of flavour, texture and shelf life. To meet these challenges Givaudan has created its suite of solutions to help food manufacturers create the high protein products that consumers want:
- A stands for Authenticity: Consumers enjoy a natural, real taste of the fruit, which is subtle, pure and clean.
- B stands for Balance: Givaudan’s suite of solutions can ensure a neutral taste, mask unpreferable off-notes, and as such improve shelf life.
- C stands for Consistency: It is about the texture of the dairy products, which need to be creamy and spoonable or smooth and drinkable.
Givaudan has also created a range of flavours including berries, exotic fruits, coffee and vanilla specifically designed to deliver optimum performance in high protein yoghurt and dairy drinks. Alongside TasteSolutions® Masking and TasteSolutions® Mouthfeel ingredients, these flavours create balance and the right consistency for the perfect taste and texture whether dairy or plant proteins are used.
Marc Pera, Regional Product Manager Dairy at Givaudan concludes: “We believe that our suite of solutions provides manufacturers with the tools they need to create high protein dairy products that bring the full experience of traditional dairy to the consumer. This is the step forward the market has been waiting for.”
*Figures from Mintel GNPD
