FDBusiness.com

Givaudan has announced an exclusive new distribution partnership with IMCD, a leading distributor of speciality chemicals and food ingredients. The partnership gives more food and beverage manufacturers across Western Europe access to the best of Givaudan’s flavour technology, expertise and inspiration through IMCD’s dedicated flavour team.

Working collaboratively, the two companies have made a special selection of locally-relevant, consumer-preferred flavours including natural and clean label solutions.  The dedicated and specialized  IMCD flavours team will advise customers on the best solutions from this collection to meet their specific needs and optimise products for their market.

The team will be able to draw on Givaudan’s industry-leading flavour solutions and a wealth of application experience to help customers solve taste, health and efficiency challenges in a wide range of products from beverages and savoury foods to sweet goods and dairy.

Kevin Robinson, Givaudan Commercial Head of WE, comments: “This new relationship supports two key pillars of our 2020 strategy; partnering for shared success and growing with our customers. IMCD are an excellent partner for Givaudan. They are a good strategic fit as like us, they put the customer at the heart of what they do.  This relationship will allow us to reach a whole new customer base of small to medium-sized enterprises where we can add value and help customers create inspiring products which delight consumers.”

Fergus Johnson, IMCD’s Business Group Director Food and Nutrition, EMEA, says: “Our exclusive distribution partnership with Givaudan brings together complementary expertise from both companies to give our customers an enhanced range of services and solutions.  Working together, teams from IMCD and Givaudan have carefully selected the most successful and commercially competitive solutions to meet our customers quality, cost and application needs. We believe this new relationship will enable more customers to bring great products with amazing taste to life.  We really want to offer the best of Givaudan to every single customer of ours.”

To find out more about the benefits of this new partnership, customers should contact their local IMCD representatative.