Gatorade and Liverpool Football Club join forces in three-year deal
Liverpool Football Club has announced Gatorade as the Reds’ Official Sports Nutrition Partner, agreeing a three-year partnership.
As well as Gatorade supplying product, the Club’s backroom staff will also have access to the Gatorade Sports Science Institute’s laboratory and testing facilities, which will provide support in maintaining the fitness and conditioning of the team.
Billy Hogan, chief commercial officer at Liverpool FC, said: “Gatorade is a leading sports nutrition brand worldwide and we are thrilled to be partnering with them as they continue establishing a dominant position in world football. Gatorade’s products have powered the world’s greatest athletes in all areas of sport for over 40 years and we look forward to working with them through the 2013/14 Barclays Premier League season and beyond.”
