FDBusiness.com

Probiotics company Ganeden has announced a series of new global partnerships to help the company expand its international footprint and help to drive growth.

To supplement an expanding global footprint, the company felt it was important to have a personalised and hands-on strategy in each country. Since the start of the year, Ganeden has renewed and added additional distributor partnerships, hired new international sales managers in their respective countries, and announced new partner product launches on multiple continents.

Ganeden has expanded distribution partnerships with a number of local companies, renewing and adding contracts with top distributors in Bangladesh, China, India, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, the Philippines and Vietnam.

Ganeden is also working with a distributor to provide additional support for growth in the Middle East.

The company has also increased its team of international sales managers, with new employees in Thailand and Mexico.

Stephen Quinn, international business development and regulatory manager for Ganeden, said: “At Ganeden we place an immense amount of value on quality service and pride ourselves on the strong relationships we build with our partners—both important factors to maintain when expanding our international business. We understand the importance of face-to-face contact and the recent international product launches have shown the immediate return we receive from our localized approach.”